Why Taxonomy Matters to Sales Organizations

Here within the Dow Jones Enterprise Media group we deal with almost every kind of enterprise employee catering to their specific information delivery and management needs. From the PR Communications teams who are monitoring what people are saying about their brands across various mediums; Sales and Marketing that need to keep on top of their clients, competitors and industries; Researchers and Knowledge Managers who need depth and breath for their research and of course Investment Bankers and Traders who rely on timely and accurate content. These are just a few of them and if you are not aware of all the diverse tools and solutions we offer, our new Dow Jones Solutions site now gives you a comprehensive look by different roles, business needs and products.

Lucky for us in the Synaptica and Taxonomy Services team, we typically get to work across all different types of clients whose needs can vary drastically specifically on how they are leveraging controlled vocabularies. In future posts, I will be highlighting some of those other segments but for this post i am going to highlight "Why Taxonomy Matters" to Sales Professionals and Relationship Managers.

Have you ever tried to have a conversation about taxonomy with a sales or sales operation person in your company? Well if the conversation didn't turn to taxidermy you are probably lucky! So here are some things you can bring up next time you are in a meeting with your Sales teams and are trying to convince them that Taxonomy Matters to them- try these on for size:


Product Alignment – To better target the right customer, a taxonomy solution provides the backbone to build a faster pipeline

Territory Alignment – Segmenting companies based on region, industry, company size as well as other available categories will increase the likelihood to find the right audience

Field Sales – Combining the accurate information from product and territory alignment with the proper event triggers, sales forces will be able to pinpoint when to discuss a particular product to a potential customer

Want some more use cases for why taxonomy matters to sales? contact us daniela.barbosa@dowjones.com or use the contact form from this blog.