Here within the Dow Jones Enterprise Media group we deal with almost every kind of enterprise employee catering to their specific information delivery and management needs. From the PR Communications teams who are monitoring what people are saying about their brands across various mediums; Sales and Marketing that need to keep on top of their clients, competitors and industries; Researchers and Knowledge Managers who need depth and breath for their research and of course Investment Bankers and Traders who rely on timely and accurate content. These are just a few of them and if you are not aware of all the diverse tools and solutions we offer, our new Dow Jones Solutions site now gives you a comprehensive look by different roles, business needs and products.

Lucky for us in the Synaptica and Taxonomy Services team, we typically get to work across all different types of clients whose needs can vary drastically specifically on how they are leveraging controlled vocabularies. In future posts, I will be highlighting some of those other segments but for this post i am going to highlight "Why Taxonomy Matters" to Sales Professionals and Relationship Managers.

Have you ever tried to have a conversation about taxonomy with a sales or sales operation person in your company? Well if the conversation didn't turn to taxidermy you are probably lucky! So here are some things you can bring up next time you are in a meeting with your Sales teams and are trying to convince them that Taxonomy Matters to them- try these on for size:

Product Alignment – To better target the right customer, a taxonomy solution provides the backbone to build a faster pipeline

Territory Alignment – Segmenting companies based on region, industry, company size as well as other available categories will increase the likelihood to find the right audience

Field Sales – Combining the accurate information from product and territory alignment with the proper event triggers, sales forces will be able to pinpoint when to discuss a particular product to a potential customer

Want some more use cases for why taxonomy matters to sales? contact us daniela.barbosa@dowjones.com or use the contact form from this blog.

Last fall our Taxonomy Services group conducted a very successful Webinar focused on Taxonomy and SharePoint. Based on requests from our customers, next week we are conducting a similar session for our customers in Asia Pacific. Much like what my North American and European colleagues share with me about their regions, SharePoint adoption seems to have reached a tipping point in Asia Pacific and thus, this session will be timely and very relevant to our Asia Pacific customers.

So if you are located in the Asia Pacific region and would like an introduction to Dow Jones’ taxonomy services and a better understanding of the use and benefits of taxonomies within SharePoint, you can attend our upcoming Webinar. This practical session will demonstrate ways in which you can combine the simplicity of Sharepoint and richness of taxonomy to solve your complex information challenges.

During this session you will learn some of the basic ways to manage controlled vocabularies using standard out of the box features that you can use immediately as well as learn about our Synaptica integration into SharePoint .

Date: Wednesday 25th March

Time: 10.00am Singapore, Hong Kong

11.00am Japan
1.00pm Sydney
2.00pm New Zealand

We welcome everyone who has implemented or is looking to implement a SharePoint solution or in fact anyone who is keen on this subject to join us by registering for this session by sending an email to events.asiapacific@dowjones.com

I look forward to 'seeing' you there!

Over 1,300 people registered for Part 1 of the Semantic Web Webinar Series: Discover the Semantic Web and both Christine Connors and myself were delighted with the attendance and the feedback we received!

Like Christine explained during our introduction, as attendee registrations were coming through we regularly reviewed the list, wanting to make sure that we were writing for our actual audience. What we found were strong numbers in three types of business role in particular – and happily for us, the three categories we most wanted to engage as part of this series as described below.

To further validate the attendees and get a feeling for where our enterprise customers are, during the webinar the first poll that we conducted was a simple one to record where attendees were in regards to their experience with semantic web. The following results are the aggregate of the two sessions:

When you think about Semantic Web, what is the first thought that pops into your head?
61.2 % > I am new to the Semantic Web and Interested in Learning More
26.4% > I am currently knowledgeable on the Semantic Web and would like to expand this knowledge
12.4% > I am currently involved in Semantics-related project in my company

Being that part one of the series was titled DIscover, the target level of expertise was perfect!

Looking through the final list of registered attendees, I took their titles and made the following Wordle to provide a visualization of the titles of the attendees. The word 'Manager' certainly appeared a lot (many times with additional information like "Manager of Information Center") as well as Director hence the larger presence of those terms, but here is what it looks like:

The three categories we most wanted to engage as part of this series were the following categories and the majority of the attendees could be bucketed into them:

Library and Information Science Professionals
We had a good number of folks joining with library and information science backgrounds. Christine and I share that background, and Dow Jones is a great supporter of info pros . We believe that Librarians have a critical role to play in the future of the semantic web. The ability to provide access to comprehensive, annotated, carefully curated data in the highly collaborative environment that is the web has never been more vital. We can’t think of a profession more suited to the task. Nor can we think of anyone in our semweb social network who doesn’t love librarians!

Information Architects
Next had information architects – user experience designers, interaction designers, taxonomists – Big IA, Little IA – however you choose to define them people who are passionate about delivering easy to use interfaces between humans and information. And the bottom line? WE NEED YOU! The semantic web presents a new paradigm for data and tools. We need creative, practical people to think about new patterns for interacting with data on the web.

Business Champions
Finally, we had the business champions – executives, analysts, program managers. You may have heard that the semantic web is a solution in search of a problem. And as we will be covering in this Series of webinars, the semantic web is a potential solution for existing problems. We’ve seen this shift before: we didn’t need email – we had fax machines to move documents quickly while maintaining a paper trail. But we are willing to bet that you wouldn’t like it if they took away your inbox (well, permanently anyway!). Business Champions are doing their organizations a disservice if they simply dismiss a semantic solution. As we discussed in the webinar, put in in the mix of options to consider; occasionally it won’t yet work, sometimes it will be a stretch, but often it will be a perfect fit.

Missed Part 1: Discover? The Slide deck is embedded below and the recorded Webinar is also available on demand .

What's next?

We are preparing for Part II [registration info coming soon]-

Send us your requirements! Your use cases! Your challenges! We’re ready and waiting!

All Posts related to this 3 part series are available under the Semantic Web Webinar Series Topic of Interest.

A very interesting Flickr image came across my desktop this morning. It's a cool visual posted by Steve Jurvetson showing many of the different parts of the semantic web. I missed it the first time around, but the tiny copyright statement at the bottom of the original size indicates Tim Berners-Lee as the IP holder. Should be especially interesting to Tolkien fans!

If you're interested in learning more about the semantic web, this is an interesting place to start - especially if you are a visual thinker. Do some searching on the topics mapped out here - Vannevar Bush, Logic (First and Second order logic), protocols and markup languages, RDF, OWL, GRDDL - whatever strikes your fancy. Let me know what you think!

Map to the Semantic Web on Flickr

This post is one day late since yesterday was Valentines Day- but nonetheless an entertaining one that i had to share because not only is it clever, i think it also has a lot of truths in it that outline some of the current challenges that the Semantic Web community is working with. Via Scott Brinker's "Chief Marketing Technologist Blog, Top 10 reasons the semantic web is a lot like love":

10. It means different things to different people.

9. Those in it can bore everyone else to death talking about it.

8. Cynics insist there's no such thing.

7. It's straightforward in theory, messy in practice.

6. A few misinterpreted words can really screw things up.

5. You can invest a lot and not get any return.

4. Some people claim it, but don't really have it.

3. Some people have it, but don't want to disclose it.

2. The more people involved, the more complicated it gets.

1. When it works, beautiful relationships are established.

Looks like Brinker will be giving a talk on semantic marketing and moderating a roundtable on semantic advertising at the 2009 Semantic Technology Conference, on June 14-18 in San Jose- so we look forward to meeting him there!