[Note: I originally posted this on my personal blog in May 2008, but it's so much more appropriate here!]

I met a gentleman who was at SemTech for the second time. He was very excited, really jazzed about the whole experience, but still wasn't sure how to win people over back at the office. How could he get them to embrace semantic technologies? It was a hard sell.

I wasn't surprised at all; it's the same song Kevin and I sang when we worked together. We got some great advice from people like Andy Shain and Eric Miller, which I have heard repeated at SemTech each year since.

Take baby steps. Keep it simple.